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The CVS app is my favorite example of this. Their app (at least on Android) is a fucking browser.
Walgreens is an actual app and works the way you expect it to.
But why do either of those companies need an app is beyond me. Website does everything you could need anyways
The secret ingredient is data harvesting.
I know, meme and all. But MVC and API based are two separate things, and fairly easy to support both in most frameworks. You can use built in view while exposing the data itself.