I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

  • NutWrench@lemmy.ml
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    11 months ago

    Youtube (like Reddit) has forgotten that they only exist in the first place because of the uploads of their users. They produce no content themselves. They need us a LOT more than we need them.

    • 0485@lemmy.world
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      11 months ago

      Never forget the YouTube rewind video they produced themselves which beacme the most disliked video ever! Lol

    • Shard@lemmy.world
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      11 months ago

      The issue with YouTube is that while they don’t produce their own content, they’re currently hosting a wealth of information and there is no competitor at this moment who can come close to consolidating all that archival information.

      I don’t mean react videos or mrbeast. If those ever disappeared from the face, nothing of value would have been lost.

      I mean science, history and engineering channels. Tutorials and full blown college or university lectures. Documentaries. Archival videos and audio recordings. There is a great wealth of information currently hosted on YouTube and they’re holding it hostage.

      Those will have to find a new home and it will likely be spread out over different hosting services so we will lose the convenience of having all this great information under one roof. Look at how dispersed lemmy is at the moment. I have no doubt that Lemmy will eventually match reddit, but lets be honest. We lose a great centralized location for information, tech support and memes.

      • rifugee@lemmy.world
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        11 months ago

        I don’t think the centralization of information is necessarily a good thing. Besides, having information on different sites is why search engines exist. When I need to learn how to replace, let’s say a toilet shut off valve, I start with a search engine, so it doesn’t matter to me if I find a video on YouTube, Vimeo, or some other service, as long as I don’t have to sign up to view it.

        The convenience that YouTube offers is a centralized place for entertainment, like Netflix used to be, and like we’ve had to do with streaming, we’ll adapt if we must.

        YouTube was an amazing idea that changed the world, but now it’s being squeezed for every penny that Google can get, a company that found “Don’t be evil” too restrictive. It’s just another example of what happens when a company has to be more profitable every year in order to be considered successful.

        • Shard@lemmy.world
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          11 months ago

          Don’t get me wrong. I never said it was a good thing.

          But unfortunately its what we have now. Same thing with Wikipedia. If they one day decided they wanted to squeeze a few pennies out of Wikipedia or just close shop overnight, we’d all be shit outta luck because its the only massive scale encyclopedia around. Nothing else comes close.

          We should absolutely seek to decentralize that repository of videos yet somehow maintain the ease of having a collective index we can easily scour through to find the information we need.

          • rifugee@lemmy.world
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            11 months ago

            I apologize if I put words in your mouth.

            Fortunately, it’s actually pretty easy to download a copy of Wikipedia and it’s not even that big. For YT, it would be a pretty massive undertaking. I suppose a good way to start would be to download all the content from channels that you found interesting; I’m pretty sure there are tools that facilitate that. Then, ignoring licensing and copyright issues, hosting the content would depend on how big the data is. Maybe something like Plex or Jellyfin? I kinda want to try it now with a smaller channel just to see.

    • FierroGamer@sh.itjust.works
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      11 months ago

      And they’re not losing us any time soon, for years I’ve seen people saying that YouTube is going down because they do shit the users don’t like and yet everyone keeps using them and in general making no effort in changing that.

      It’s just like Reddit, a few of us left but that didn’t change anything, everyone’s still using it and they’re not stopping any time soon.

      Even if not abandoning the platform, it would only take a decent portion of the users reducing their use of the platform for them to feel a punishment of some sort, but nobody’s really willing to do anything other than complain and automatically dismiss any suggestion of an alternative.

        • FierroGamer@sh.itjust.works
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          11 months ago

          Nah, because no alternative can be a complete replacement and if it’s not the exact same experience, people aren’t willing to put that tiniest bit of effort.

          Again, look at Reddit as an example, alternatives exist, yet none of them are the exact same because there’s not a comparable size, and because of that people will just pull down their pants and begrudgingly accept reddit’s problems.

    • phillaholic@lemm.ee
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      11 months ago

      You realize as revenue and premium subs are the only reason they host video right? They’d rather you quit using their bandwidth. You literally cost them money.

      • ilickfrogs@lemmy.world
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        11 months ago

        This right here. If you block ads you’re literally worth less than nothing to them and they couldn’t care less where you go. You’re just a bandwidth leech. I use uBlock, but have some self awareness.

      • ilobmirt@pawb.social
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        11 months ago

        Good. Considering that they roll in billions, I have no sympathy for them.

        I will not shed a tear at the death of the advertisement based internet. Or the horrible things that it has motivated companies to do to maximize advertisement revenue.