I get that some instances use the domain + TLD to make a word, like lemm.ee or to an extent, sh.itjust.works. But I’ve seen so many TLDs I had no idea existed, like .world, .zone, .social, and yes .works as well.
Is there any real reason for that? Trying to look cool or kinda underground-y? Cheaper and more varied domain options? Something actually kinda functional?
Interestingly, I started on vlemmy.net because I was a scared Reddit refugee and the .net TLD gave me comfort. Then it vanished a few days later without a trace. So here I am on lemmy.world
Which really illustrates how much of a bubble waiting to burst online advertising is. Ads on pages like those don’t translate into any real-world value for anyone. The advertisers are paying out but they’re not actually gaining any sales/users for their money at all because no-one is mistyping a website name, then clicking an advert on the crappy-looking page that comes up, and then deciding to buy/use a product/service from that advert.
Based on my discussions with some domainers I’ve met, the ads themselves haven’t been profitable for the past 5+ years. Their renewals are done at a loss until they make a sale, which covers a few year’s worth of renewals on all their domains. It’s not as profitable as it used to be with all the new gTLDs out there