EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.
They tried it before 2020 as well.
They keep trying this every generation, hoping the latest generation will be dumb enough to accept it.
Anti Commercial-AI license (CC BY-NC-SA 4.0)