EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • space@lemmy.dbzer0.com
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    7 months ago

    And they already do it on mobile. They are just trying to bring ads to the pc and consoles, just like they do on mobile.