The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • Chatotorix@lemmy.worldEnglish
    181·
    10 months ago

    “Turning the engine on between midnight and 6AM is a premium feature. Subscribe now for only $29 per month. BMW. Sheer driving pleasure.”

    • Katana314@lemmy.worldEnglish
      7·
      10 months ago

      “He’s losing blood!! Quickly, we need to get him to a hospital!!”
      Car assistant: “Oh, boy. I smell an easy upsell.”