A fresh report into Unity’s hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.
MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity’s own LevelPlay ad platform.
The report quotes industry consultants that say this move is an “attempt to destroy” Unity’s main competitior in this field: AppLovin.
Advertising shits in your brain.
Let’s get rid of it.
And screw anyone going ‘but then how money?!’ while it infects billion-dollar business models. There’s no amount of money you can pay, where greedy suits won’t imagine taking your money and selling your eyeballs.
There is an ethical advertising system that works well: opt-in catalogues. I love Costco’s monthly ads, IKEA’s catalogue, Amazon’s holiday shopping catalogue, etc. When I need something, I can browse and create a shopping list.
My problem with ads is that it tries to get me to buy stuff when I’m doing something where I don’t want to buy stuff, like watching TV, browsing the Internet, or playing a game.
A game engine isn’t the right place for ads. Leave that to storefronts and other areas where I’m already looking to spend money.
For those who know in the UK - the Argos catalogue was always my favourite thing to browse as a kid :D