There’s no way this results in better lives and outcomes for anyone but the wealthy. In the perpetual race to the bottom with margins and budgets, quality human work will be replaced with cookie cutter AI garbage and all media will suffer. Ads are only going to get more annoying and lifeless, corporate copy of any kind will become even more wordy bullshit.
I hear people talk about how it will free up people’s time for more important things. Those people are fucking morons who don’t understand it’ll be used to simply pay people less and make the world a blander place to live.
I agree completely. Technology has been making us more efficient for all of human history, and at an absolutely absurd pace since the transistor. We don’t see the benefit, we see more work for less, and live a degrading quality of life in favor of increasingly empty convenience.
Copywriter here. I couldn’t agree more. The problem is many corporate management types will view it this way because it requires too much thinking to understand and they don’t do that sort of thing.
Bless them, the majority I have worked with have only just about got their heads around SEO and Google ranking, so with AI, a lot of them are already asking me what the difference is.
The difference is the objective and input. An AI can’t yet truly understand the idea of meeting objectives in a creative way. Likewise, input doesn’t come with the decades of cultural understanding that a human is evolved to pick up.
The problem, and the same could be said for most things, is rich people with poor brains.
Still, no doubt many are already losing their jobs to it, only for the management to realise they fucked up big time when ChatGPT goes down when they need priority copy at short notice.
Bad.
There’s no way this results in better lives and outcomes for anyone but the wealthy. In the perpetual race to the bottom with margins and budgets, quality human work will be replaced with cookie cutter AI garbage and all media will suffer. Ads are only going to get more annoying and lifeless, corporate copy of any kind will become even more wordy bullshit.
I hear people talk about how it will free up people’s time for more important things. Those people are fucking morons who don’t understand it’ll be used to simply pay people less and make the world a blander place to live.
I agree completely. Technology has been making us more efficient for all of human history, and at an absolutely absurd pace since the transistor. We don’t see the benefit, we see more work for less, and live a degrading quality of life in favor of increasingly empty convenience.
Copywriter here. I couldn’t agree more. The problem is many corporate management types will view it this way because it requires too much thinking to understand and they don’t do that sort of thing.
Bless them, the majority I have worked with have only just about got their heads around SEO and Google ranking, so with AI, a lot of them are already asking me what the difference is.
The difference is the objective and input. An AI can’t yet truly understand the idea of meeting objectives in a creative way. Likewise, input doesn’t come with the decades of cultural understanding that a human is evolved to pick up.
The problem, and the same could be said for most things, is rich people with poor brains.
Still, no doubt many are already losing their jobs to it, only for the management to realise they fucked up big time when ChatGPT goes down when they need priority copy at short notice.