I’m speaking of online data harvested through apps, websites, hardware (such as phones/streaming devices).
I mean if multiple versions of the same harvested data are being sold, wouldn’t the value decrease because of the competition? When it comes to aggregate data, how much financial value can there really be in knowing that a million office workers just clicked on the same cat meme?
How does the quantity of time and expense toward “personalization” not simply overshadow the return, given that no one can click on even a small percentage of those numerous ads, let alone buy the shit being advertised?
It just seems like there would come a time when the value of user data is sucked dry, or at least significantly decreased.
It has always been my understanding that sites and apps get paid X cents for displaying an ad, and Y cents (where Y is larger than X) whenever someone actually clicks an ad on their site. So this would in theory help the website.