The Monetization Director at Ubisoft has said industry figures vocalizing their disagreements with Ubisoft revealed themselves as 'clearly non-decent'.
The context is irrelevant because nobody wants Ubisoft to fail because they don’t make content that caters to them. It’s a strawman argument. Does this Director of Monetization want to uplift his competitors? Absolutely not. He would love if all his competitors failed. Yet he gets on his high horse saying we must uplift his corporate venture to extract as much money as possible because we’re all in this together??
I would be a lot more willing to agree with you if “nobody” hadn’t been driving a massive harassment and hate campagin complaining about “DEI”. I mean, it pops up explicitly right in the comments of the piece linked here. “Nobody” has been busy.
I can’t believe we haven’t learned anything since “it’s about ethics in games journalism”. “It’s about monetization in AAA games” now, apparently.
FWIW, I don’t know this guy, but I don’t believe for a second that he would love it if his competitors failed. People have a wild, distorted idea of how AAA game development works and how people making it (leadership included) look at these things. The guy went online to say he’s frustrated at seeing industry insiders siding with an online hatred campaign and people are all dogpiling because hey, his title sounds like the thing I don’t like, so the assholes being assholes online must be justified this time.
Look, much as the heavily online audience likes to pretend otherwise, most people making these games are perfectly nice, care about what they do and even have some degree of attunement to their audiences. Corporate dynamics are more than capable of producing dysfunctional results without an evil mastermind pulling the strings.
Also FWIW, I mostly agree with him. If you’re in the games industry get the hell off of LinkedIn comments at all (as Chassard just learned the hard way), but especially don’t be on LinkedIn cheering for colleagues doing badly. That’s just rude and unprofessional. You are allowed to keep your opinions offline and should exercise that right when it comes to commenting on your colleagues’ livelihoods.
Look, much as the heavily online audience likes to pretend otherwise, most people making these games are perfectly nice, care about what they do and even have some degree of attunement to their audiences.
Sure, most people involved in these projects do. But for any given team, if you told me you knew for a fact that exactly one person in that team wasn’t, and asked me who I thought that person was, I’d guess “the money guy” every single time.
Except “the money guy” isn’t the monetization designer, which is what it seems this one guy has been his entire career. “The money guy” has some nondescript title, like “head of sales”, or is just the CFO of the company. Or isn’t even part of the company and just sits in a board with a bunch of other people and periodically shouts at the CEO to make more money.
Bet Chassard was super glad when he got promoted from being a game economy designer in a bunch of mobile games and got a fancy “monetization director” title instead. Irony is a bitch, because you KNOW he wouldn’t be getting half the crap he’s getting if he still had a job with “designer” in the name.
For the record, economy designers, monetization designers and, presumably, monetization directors, whatever the difference may be, have as much of a chance at being nice guys who care about their jobs and are attuned to their audiences as anybody else. I don’t know this guy, and I don’t know if he’s any of those things, but what he wrote doesn’t suggest that he’s not. If people dogpiling think they’re delivering karmic justice or disproving his point, they’re almost certainly doing neither.
The context is irrelevant because nobody wants Ubisoft to fail because they don’t make content that caters to them. It’s a strawman argument. Does this Director of Monetization want to uplift his competitors? Absolutely not. He would love if all his competitors failed. Yet he gets on his high horse saying we must uplift his corporate venture to extract as much money as possible because we’re all in this together??
I would be a lot more willing to agree with you if “nobody” hadn’t been driving a massive harassment and hate campagin complaining about “DEI”. I mean, it pops up explicitly right in the comments of the piece linked here. “Nobody” has been busy.
I can’t believe we haven’t learned anything since “it’s about ethics in games journalism”. “It’s about monetization in AAA games” now, apparently.
FWIW, I don’t know this guy, but I don’t believe for a second that he would love it if his competitors failed. People have a wild, distorted idea of how AAA game development works and how people making it (leadership included) look at these things. The guy went online to say he’s frustrated at seeing industry insiders siding with an online hatred campaign and people are all dogpiling because hey, his title sounds like the thing I don’t like, so the assholes being assholes online must be justified this time.
Look, much as the heavily online audience likes to pretend otherwise, most people making these games are perfectly nice, care about what they do and even have some degree of attunement to their audiences. Corporate dynamics are more than capable of producing dysfunctional results without an evil mastermind pulling the strings.
Also FWIW, I mostly agree with him. If you’re in the games industry get the hell off of LinkedIn comments at all (as Chassard just learned the hard way), but especially don’t be on LinkedIn cheering for colleagues doing badly. That’s just rude and unprofessional. You are allowed to keep your opinions offline and should exercise that right when it comes to commenting on your colleagues’ livelihoods.
Sure, most people involved in these projects do. But for any given team, if you told me you knew for a fact that exactly one person in that team wasn’t, and asked me who I thought that person was, I’d guess “the money guy” every single time.
Right.
Except “the money guy” isn’t the monetization designer, which is what it seems this one guy has been his entire career. “The money guy” has some nondescript title, like “head of sales”, or is just the CFO of the company. Or isn’t even part of the company and just sits in a board with a bunch of other people and periodically shouts at the CEO to make more money.
Bet Chassard was super glad when he got promoted from being a game economy designer in a bunch of mobile games and got a fancy “monetization director” title instead. Irony is a bitch, because you KNOW he wouldn’t be getting half the crap he’s getting if he still had a job with “designer” in the name.
For the record, economy designers, monetization designers and, presumably, monetization directors, whatever the difference may be, have as much of a chance at being nice guys who care about their jobs and are attuned to their audiences as anybody else. I don’t know this guy, and I don’t know if he’s any of those things, but what he wrote doesn’t suggest that he’s not. If people dogpiling think they’re delivering karmic justice or disproving his point, they’re almost certainly doing neither.