How Vintage Nike Airs Exposed a Flaw in a $700 Million Carbon Market
www.bloomberg.com
Everything from wildfires to fraud is adding risk for investors in carbon offsets. Now there are new questions about how the market is trying to insure itself.

TL;DR;

Nike used to put SF6, a greenhouse gas which causes 24300 times more warming than CO2 over 100 years, in the “air” cushions in their shoes. Nike stopped, and sold carbon offsets based on the counterfactual of what the world would be like if they kept putting it in shoes. These offsets are part of the “buffer pool” to compensate for the fact that some offsets turn out to be bogus or simply fail due to unanticipated consequences.

  • edric@lemm.ee
    5·
    20 days ago

    I have a pair of basketball shoes that have the Air technology. My other pair uses the more modern React cushion. Having said that, I’m never buying Nike again after a brief sneakerhead phase. I go for smaller orthopedic brands instead. They’re more comfortable too.