You know, the way this was framed is such a great study on consumer behaviour.
A few hundred dollars off an ebike isn’t significant. For a cargo bike, it’s peanuts.
Yet people snatched up vouchers and purchased way more bikes then anticipated, and those bike shops had a boom in sales.
I’m willing to bet that if these bike shops offered the same amount off, but promoted it as a sale, they’d get a fraction of the sales.
Cities should so more of these campaigns. Even if it’s the shops offering the discount, have the city frame it as a voucher and see the adoption of ebikes skyrocket everywhere!
You know, the way this was framed is such a great study on consumer behaviour.
A few hundred dollars off an ebike isn’t significant. For a cargo bike, it’s peanuts.
Yet people snatched up vouchers and purchased way more bikes then anticipated, and those bike shops had a boom in sales.
I’m willing to bet that if these bike shops offered the same amount off, but promoted it as a sale, they’d get a fraction of the sales.
Cities should so more of these campaigns. Even if it’s the shops offering the discount, have the city frame it as a voucher and see the adoption of ebikes skyrocket everywhere!