I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
As others have said, Twitch adblocking still works just fine. There are multiple plugins which block their ads, and you can even paste in a few custom filters to uBlock Origin and bypass them.
In other words, it’s not inevitable.
Think of it this way: YouTube has to pay people to work on anti-adblocking tech, whereas pissed off nerds with a permanent “fuck you I do what I want” energy will figure out how to defeat those measures for free.
Sometimes, those same engineers that put the anti-adblocking in 9-5 come home and share how to disable it.
Job security right there.
Love it lol. “Ah, this one sold weapons to the bad guys…and the good guys.”
Ad blocking will never die!
But you have to wait for the ads to stop playing right? The ads literally replace them video stream
Nope! Worst case the stream quality gets a little lower (some plugins pull from the overlay video that appears at the bottom right) but you don’t miss out on the stream at all.