I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
Annoyingly, it’s more intentionally. Youtube has people working both sides, it makes it easier when two services they’re fighting start blaming each other instead of focusing on YouTube.