I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
Yup! It’s what finally made me stop watching twitch (embarrassing, I know, I’m more of a gamer than I like to admit). Minutes of unskippable ads, way too often, and no adblocker could get rid of them. The best I could find was a twitch redirect that would block the ad, but it couldn’t give you the content back, so when the ads happened the stream would just go dark until they were over. I decided enough was enough and I haven’t gone on twitch since. I’m mentally preparing to do the same with youtube if and when they succeed in breaking adblockers. Which is going to absolutely suck, I watch a lot of youtube, but maybe it’ll actually be a good thing and I’ll be on the internet less.
TTV LOL handles twitch ads without cutting off the stream.