I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

  • linearchaos@lemmy.world
    link
    fedilink
    English
    arrow-up
    2
    ·
    1 year ago

    I think they could sidestep that.

    If server detects request to move forward past a commercial on the stream, it moves the commercial forward a small random time skip ahead. After a few of those it just disables your accounts ability to ff for a timeout.

    I suspect it wouldn’t be all that hard to redesign the system from the ground up to force us into screen recording.

    As far as AI detect, probably viable. A lot harder with user generated content. Audio levels change, color grading and composition change. The commercials are of a fairly known length at the moment which would make it easier. They can throw it off by making commercials several seconds or even tens of seconds longer. False positives would definitely be a difficult point on game reviewers and reaction youtubers.