I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
Yep, and it’s a lot more successful than you’d think. I’ve been using it for over a year now and I literally have not come across a sponsored video yet that hasn’t had its sponsored segments reported. Not even on videos that were uploaded literally 10 minutes ago. Highly recommend