I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

  • Tosti@feddit.nl
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    1 year ago

    You don’t need permission for essentials. If your side requires a JavaScript to open a window it is fine, same as css, login scripts,etc etc. Even some cookies are fine.

    But there already have been rulings by EU courts in the that a script to detect adblockers is not essential. Also GDPR and the cookie regs forbid negative consequences for refusal.