I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

  • MJBrune@beehaw.org
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    1 year ago

    If that’s the case we’ll just need to point another camera at the screen and capture the audio in a quiet place.