I live in rural Washington too, in the mountains. There was a local ISP that was terrible and amazingly a very small ISP bought them out from Arizona. The first thing they did was start to run fiber to anyone who wanted it. I went from shit DSL to 1gig up and 1 gig down fiber. To top it all off, they’ve lowered my monthly price once and doubled my bandwidth once… Without even asking, I even emailed them to check if my bill was lower and speed was faster and they were like yep! Mind blown.