Digg came out with a redesign that was terrible, and missed the point for 80% of their users. Reddit already existed and was gaining traction, and was simple and direct, and had the features Digg removed and more… so overnight tons of people starting using reddit and stopped using Digg.
It was exactly like reddit. A link aggregator with comment threads. Then they fucked it.
But how they fucked it?
Digg came out with a redesign that was terrible, and missed the point for 80% of their users. Reddit already existed and was gaining traction, and was simple and direct, and had the features Digg removed and more… so overnight tons of people starting using reddit and stopped using Digg.