Reputation comes from public, it requires collective action and coordination. Collective action is not easy, but it is not as hard it might seem either. For example, many open source projects in software are highly reputable without a private ownership.
Can’t help but anthropomorphise, but in a changed way. I’ve always equated wings with what hands are in humans, but this picture makes me think of then more like legs, and bird’s ‘legs’ as hand equivalent