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There’s little business sense to make it exclusively for the current player base. You’d be risking wringing your customers dry. It HAS to attract new players and thus new income sources. If they can’t compete, then it’s not worth the time and money to create and maintain those tools. You compete with other companies in a space purely by investing your time and money in that space because anything spent is expected to eventually turn a profit.
They’ve admitted they have a problem with getting new players so everything they do needs to somehow draw in new players. Getting their current playerbase to create and buy/sell isn’t enough of a reason to create such tools especially if they don’t think they can match the experience of the other platforms, hence the technological competition. They need to be able to provide excellent tools and an excellent way to host and share creations to draw in creatives who could become new players.