Nuanced? That sounds like your HR/Management is just bad at their jobs. Why post an advert for a job that you won’t fill because it’s the wrong job, then actually interview people? That’s a huge waste of everyone’s time.
The first step when a role is open is to have the team review and update the job for the necessary skillset. Not doing that is a buisness process failure.
“per vehicle” losses are a weird metric. Each truck does not cost them 130k more than they are selling it for. That number is just the total revenue/vehicles sold. That “per vehicle” loss includes things like buying expensive machinery, buildings and various other investments in their infastructure.
For decades Amazon also did not turn a profit, but it was because they poured that money back into their infastructure instead. It would have been a super weird metric to say that amazon lost $.000000003/widget sold.
Once those investments are done, their numbers will flip drastically, as long as they dont overextend and they survive as a company. The recent 5 billion investment from Volkswagen should help there.