The average users will show up when their friends start using it and talk about it more.
This is what OP concerns, we need to get the people, young people in particular.
The official web ui is ugly and unbearable. I am on liftoff which is decent.
We do need to attract young people, this is what social media do as well, very important.
Matrix protocol as a replacement for discord
I would like to see the host push ads, so that it’s sustainable. It doesn’t have anything negative to the community except it will sustain the instance do does the Fediverse.
Im surprised how few people know about nix, nix or guix is the best distro.