This manga is really great but its at risk of cancellation so people have banded together to purchase overseas copies to save it from cancellation. Even though its currently only available in Japanese people are buying the physical manga and reading it online in their native language.
Statement by the creator of the manga thanking for the support
Mini comic the creator had made before mentioning the risk of cancellation
Here’s the buying guide if you’re interested https://docs.google.com/document/u/0/d/1acyjITY8ohQbJW8xokiUC0_koa8Sv2tOk9vSRovTPPY/mobilebasic
And here’s a place to read it in your language https://mangadex.org/title/cb1b1da5-9436-49f5-8a6b-a1689fb86d91/love-bullet
Yeah, different publishers are going to be more or less tolerant of a series that underperforms in the domestic market. The digital-only publications are probably much more able to accommodate that than the physical magazines.