The funniest example I’ve seen of this recently is the whipped butter that my parents buy. It has a blurb on the front that says “50% less fat than regular butter per serving”, which is true - because even though the serving sizes are the same (1 tablespoon) the whipped butter is fucking half air.
See also the “light” version of bottled apple juice, on inspection of the ingredients it’s because they just fucking add water to it and still charge the same price.
The funniest example I’ve seen of this recently is the whipped butter that my parents buy. It has a blurb on the front that says “50% less fat than regular butter per serving”, which is true - because even though the serving sizes are the same (1 tablespoon) the whipped butter is fucking half air.
See also the “light” version of bottled apple juice, on inspection of the ingredients it’s because they just fucking add water to it and still charge the same price.