We don’t know that. What are they even measuring? New installs? New accounts? What is a DAU? Opened the app this day? Engaged with the app? Looked at a notification? What is the measured user base? Can this population be called representative for the entire user base?
Without detailed information about that, this kind of data is basically astrology.
With all the data these damn companies vacuum up, it better be damn reliable, otherwise what is even the fucking point lmao
We don’t know that. What are they even measuring? New installs? New accounts? What is a DAU? Opened the app this day? Engaged with the app? Looked at a notification? What is the measured user base? Can this population be called representative for the entire user base?
Without detailed information about that, this kind of data is basically astrology.
DAU = Daily Active Users