A fresh report into Unity’s hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.
MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity’s own LevelPlay ad platform.
The report quotes industry consultants that say this move is an “attempt to destroy” Unity’s main competitior in this field: AppLovin.
I’m blown away that they even think this is less controversial or a solution. Brain dead company should cease to exist. I’m totally fine with no new games made with unity.
Reminder that the unity ceo once suggested they (apparently he was at ea at the time) could start charging players money for reloading guns hours into a game once the player gets invested enough.
These guys are cartoonishly evil. But also completely lacking in any actual common sense.
They literally never seem to think more than one step ahead, it’s pathetic. Sure they might gain some money by screwing everybody over short-term, but long-term they’re going to lose millions when everyone abandons their game/platform for something else. Look at Blizzard, classic example, they’ve screwed themselves over by trying to screw the customer over, they would have made more money if they just kept Overwatch one going.
I can see it being part of a “announce an outrageously awful thing, settle for doing something bad instead” scheme.