I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

  • isame [he/him]@hexbear.net
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    1 year ago

    I unfortunately can’t speak to this directly as I don’t have direct knowledge of ad blockers.

    However, in these systems, it will always be a cat and mouse game. And there are more of us than them, so to speak. There always will be.

    So they embed the ads. Then someone does some clever coding to watch for ads and auto skip. YouTube finds a way around that, the community circumvents their fix. It always has and always will work that way. The technology works for all of us.

        • cosecantphi [he/him]@hexbear.net
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          1 year ago

          Yep, and it’s a lot more successful than you’d think. I’ve been using it for over a year now and I literally have not come across a sponsored video yet that hasn’t had its sponsored segments reported. Not even on videos that were uploaded literally 10 minutes ago. Highly recommend