• PrinceWith999Enemies@lemmy.world
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    11 months ago

    This is a subject I know a bit about.

    It is commonly felt that menthol makes cigarettes more comfortable to smoke. This was particularly important for cigarettes that used cheaper (and harsher) tobacco. However, it also allowed menthol cigarettes to be sold for less money. This lead to a popularity of menthol cigarettes in the black communities in the US in the 40s and 50s, when extreme racism drove much of US politics and economics, and thus a perpetually underemployed and underpaid underclass.

    So then the civil rights war was started, and saw the emergence of a self-concept in some of the black communities of being an accepted part of American middle class culture. You remember the Jefferson’s theme song Movin’ On Up? That was the sentiment and the phrase used at the time. Kool cigarettes came out with ads in the black communities with phrases like “Move up to the cool taste of Kool” and crap like that. One company actually tried to launch a menthol brand called Uptown. Menthols are (or were) also popular in low income white communities, but there they had to compete with brands like Marlboro and Camel, and could carry a trashy image, as it were.

    Anyway, it’s the tobacco companies making the argument about infantilizing the community. Black social and political leaders stand pretty uniformly behind the legislation, because of the toll the industry takes on the black communities.

    And in any case, it’s legally no different than the government banning candy flavored cigarettes (which it can do). Menthol just had a carve out for a bit.

    • quindraco@lemmy.world
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      11 months ago

      The government can ban tobacco, but it’s undeniably tyrannical to ban a drug because you don’t like the consequences people are choosing for themselves.