We don’t know that. What are they even measuring? New installs? New accounts? What is a DAU? Opened the app this day? Engaged with the app? Looked at a notification? What is the measured user base? Can this population be called representative for the entire user base?
Without detailed information about that, this kind of data is basically astrology.
That might as well be saturation. If you already have nearly 100% of the target demographic on your app, there’s not much room to grow.
Also, that data is from some mobile analytics firm, how reliable are those numbers?
With all the data these damn companies vacuum up, it better be damn reliable, otherwise what is even the fucking point lmao
We don’t know that. What are they even measuring? New installs? New accounts? What is a DAU? Opened the app this day? Engaged with the app? Looked at a notification? What is the measured user base? Can this population be called representative for the entire user base?
Without detailed information about that, this kind of data is basically astrology.
DAU = Daily Active Users